Australia pushes for business tourism

Australia is complementing a A$20m (£8m) consumer marketing drive with a dedicated A$1m (£400,000) push on business tourism to counteract the effects of the war on terrorism and SARS. Australian Tourist Commission general manager, Europe, Tony Mayell said: "Last year, we undertook a brand campaign to build awareness. The second phase is about targeting corporates." The Team Australia-themed roadshow kicks off in September bringing together ten CVBs and in-house buyers at the England v France rugby friendly at Twickenham (CIT, June 2003). The activity will promote Australia’s ability to host successful events such as the Olympics and the forthcoming Rugby World Cup. "We want buyers to take Australia into serious consideration and overcome the idea we are too far away and too expensive," said Mayell. Australian cities were given a boost in the recent International Congress and Convention Association survey of the world’s top 100 conference cities with Sydney, Melbourne and Cairns all featuring in the top 50. Meanwhile, Brisbane has held one of its biggest-ever conferences. The four-day Rotary International Convention in June attracted 16,000 delegates from 100 countries.

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