Gran Canaria CVB launches fresh campaign

Gran Canaria CVB has launched a marketing campaign aimed at wooing UK C&I buyers. The "Gran Canaria, an Island for Meetings" initiative kicked off with an evening presentation at the London Eye in late June, and will be followed by a direct mail push and a fam trip in November. "We are working with the Spanish Tourist Office in London to put this together," said Las Palmas CVB MD Juan Manuel García. He added that he believed Gran Canaria had much to offer UK groups. "It is easily accessible, has year-round sun and we have three purpose-built centres on the island and 12 hotels with conference facilities on-site."

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