EBE launches new conference management arm

Corporate event agency Effective Business Events (EBE) has launched a conference management arm called Effective Business Conferences (EBC). The new company will allow EBE, and travel offshoot Effective Business Travel, to provide a total event management service for clients. "At EBE, we were already involved in conference organising, but current and potential clients didn’t always realise the depth of our offer," said EBE director Alan Ruck-Nightingale. A direct mail campaign will be rolled out later this year to grow new business and introduce EBC to existing clients, which include Texaco and Honda. The three companies have also rebranded and new logos have been introduced to modernise the brand identities. "We handle everything from delegate registration to the audiovisual and production side of an event," said Ruck-Nightingale. "Many companies which have been used to working with more expensive agencies will be pleasantly surprised at how cost-effective we can be because we are a small firm," he claimed. However he emphasised the company was not being marketed as a budget-led operation.

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