Eventology debuts in London

The debut Eventology, the brainchild of event management agency Olive 360o and internet broadcast specialist Fly On The Wall, was held at London’s Congress Centre in June. Its aim was to showcase the range of new technology available to C&I professionals and illustrate how it can be used to maximise the impact of live events. "The programme gave us the opportunity to introduce our portfolio of production services to a wider audience and help organisers feel more comfortable using it," said Olive 360o marketing manager Casey Doy. The half-day event attracted around 75 delegates, among them organisers from such bodies as The Design Council, Greenpeace and the Cabinet Office. At the start of the day, a live vote was carried out which showed only 2% of the audience felt they were "completely up to date" with the latest technology. A further 39% felt they were "fairly up to date" but wanted to know more. By the end of the morning, a second vote revealed that these figures had jumped to 28% and 63% respectively. Firefly event services manager Mark Hughes-Webb said he found the presentations informative – "they addressed all the issues surrounding the use of technology and showed organisers how to introduce new formats into standard events and make them more interactive." "We got such good feedback from the day that we’re thinking of making it an annual event from now on," concluded Doy.

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