UK tops poll of worldwide destinations

US association meeting planners have put the UK top in a poll of worldwide destinations, citing heritage, a common language and access as factors that would persuade them to bring their events here. The survey results were discussed at the ICCA UK & Ireland Chapter’s summer debate, held in June at the QEII Conference Centre. "The overwhelming message was UK suppliers should target the US market and not underestimate the positive attitude that organisers there have towards the UK as a destination," said chapter chair Jenny Salsbury. "The key thing is to be open to US organiser requirements and discuss ways they can achieve their objectives over here, while highlighting benefits such as VAT refunds on departure, which can be offset against the cost of meetings," she added. The same poll found that while only 9% of US-based associations are booking internationally now, 23% expect to do so within the next three years.

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