VisitBritain appoints new head of business tourism

VisitBritain has appointed Jeremy Brinkworth as head of business tourism. Brinkworth will oversee the drive to boost Britain’s competitiveness in the C&I and exhibition sectors. A key responsibility will be to look into the creation of an England Convention Bureau. Brinkworth was previously head of business tourism for VisitBritain (formerly the BTA) between 1998 and 2000 and has worked for the organisation for 23 years. Most recently he was head of international product marketing and responsible for developing overseas marketing campaigns. He replaces Adam Bates, who left the organisation in April.

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