Six venues team up in consortium for Westminster

A group of six central London venues have banded together to form a marketing consortium. The Westminster Collection has been set up to bring more business into the area. The move follows research that showed the venues were collectively turning away more than £20m of business a year. “Since location is a key factor in choosing a venue, it makes sense to offer buyers the chance to stay within the same area, rather than letting them go to a different part of the city,” said chairman René Dee. Marketing initiatives to promote the body include the launch of a website later this month and a series of ‘open-house’ events.

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