IBR takes on Irish market face-to-face

IBR is moving into the Irish market this month with the opening of a Dublin-based office. IBR Dublin will be headed up by account manager David Leech, who has been recruited from Irish events agency Ovation. Leech will be backed by an account team and will market IBR’s core venue-finding service, as well as the event management offer of its sister agency Illico. Previously, IBR handled its existing Irish clients from the UK. “But we found that we needed a direct presence to fit in with the country’s face-to-face business culture – as well as capitalising on the fact that there are currently very few venue-finding agencies in Ireland,” said Leech. IBR has linked up with PA-Assist.ie for the launch, a website that provides resources for PAs and secretaries who book events. IBR will host special member benefits and free offers on the site. The Irish launch is part of ongoing expansion plans for the 15-year-old agency. In September, the company is due to move its 100-strong operations team into a new office in Derby.

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