Dubai targets UK C&I sector with fam trips

Dubai has launched a major programme to bring more than 70 UK-based C&I organisers to the Emirate over the next year. The initiative, Dubai Synergy, is being coordinated by the Dubai Department of Tourism and Commerce Marketing (DTCM) and brings together 28 key suppliers, including the two main regional carriers, Emirates and Gulf Air, as well as 18 hotels and eight DMCs. Explaining the rationale behind the scheme, DTCM director for the UK & Ireland Bärbel Kirchner pointed to the department’s target of 15 million visitors to Dubai by 2010. “It’s an ambitious target that covers both leisure and business tourism. That is why we are actively targeting C&I organisers as we believe the MICE sector will play an important role in contributing to overall figures.” The first of the eight groups returned from Dubai on 17 May and the response has been positive. “Having experienced the destination, I have no doubt further investment in infrastructure will mean that Dubai will thrive as an incentive destination,” commented Reflex Event Management account manager Rob Wan.

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