BTP briefing to alert public sector to C&I

Business Tourism Partnership (BTP) is spearheading activity to stimulate growth and awareness of the C&I industry. The body has produced a report to increase awareness and alert government departments to what the sector offers. The Business Tourism Briefing will be distributed to the 22 members of the BTP, which include the BACD, ICCA and VisitBritain. “It is designed as a guide for bodies such as central and local government, the DTI and British embassies overseas, and those in a position to influence the C&I market,” said Adam Bates, head of business tourism at VisitBritain. “This might include those responsible for providing additional conference facilities or improving destination infrastructure.” BTP chairman Michael Hirst said: “The publication will also draw readers’ attention to issues such as creative production techniques. There’s a lot of competition now in terms of people’s time and other communication methods, so our job is to convince them of the benefits of travelling to do business at live events.” At £16bn, spending by business visitors to the UK now exceeds that of leisure visitors. VisitBritain forecasts that by 2010 this amount could represent almost 45% of total inbound tourism spend.

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