TRO merges with sister agency Act Live

The Russell Organisation (TRO) has integrated with sister agency Act Live. TRO managing director Rob Allen described the move as a logical step that would provide clients with a single point of contact. He stressed that no redundancies had been made during the move. All services provided by Act Live will continue to be offered under the TRO banner. These include the production of conferences and other corporate events. According to ACT Live founder Chris Cook, the merger “will form an ideal marriage with TRO’s creative brand events, event support and below-the-line marketing skills.” Cook will continue to be responsible for his previous business portfolio, bringing existing clients under the umbrella of TRO and developing new business opportunities for the integrated agency. TRO currently has 100 staff in three separate offices and it estimates its total turnover for 2003 will be more than £16m. TRO’s clients include BMW, Orange and Lloyds TSB. The agency was responsible for the Mini car launch, which won five ITMA Awards.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Case study: DHL's employee of the year event in San Francisco

Case study: DHL's employee of the year event in San Francisco

Part five of our State of the Industry: Corporate Report is an in-depth look at DHL's big three-day event for its staff.

5 hotels for inspiring incentives in Italy

5 hotels for inspiring incentives in Italy

Our pick of elegant Italian getaways for exciting activities, captivating cuisine and stunning scenery.

UK businesses spending 22% more on incentive travel

UK businesses spending 22% more on incentive travel

Research also finds increased investment in employee experiences worldwide, in response to concerns for wellbeing.

How to use live events to revitalise a brand

How to use live events to revitalise a brand

Any product can be given a new lease of life with the right kind of event, says UKSV's Neil Coombes.

Popular and emerging destinations for corporate events

Popular and emerging destinations for corporate events

Part four of the State of the Industry: Corporate Report asks which cities are favoured by event planners.

In pictures: C&IT US Forum 2019

In pictures: C&IT US Forum 2019

Event planners from North America came to Chewton Glen for two days of meetings, content sessions and activities.

Case study: Avon's Circle of Excellence 2019

Case study: Avon's Circle of Excellence 2019

Venues and Events International organised a 'once in a lifetime' trip to Monaco and the Champagne region of France.

New client account manager for Brands at Work

New client account manager for Brands at Work

With seven years of events experience, the agency's most recent hire will develop new client relationships.

The top challenges for corporate event planners

The top challenges for corporate event planners

Part three of the State of the Industry: Corporate Report finds the biggest hurdles include measuring the ROI of events.

Dear C&IT: Venues must be more reasonable

Dear C&IT: Venues must be more reasonable

Charging significantly more for special dietary requests is bad practice, argues Inntel's Douglas O'Neill.

LATEST JOBS