TRO merges with sister agency Act Live

The Russell Organisation (TRO) has integrated with sister agency Act Live. TRO managing director Rob Allen described the move as a logical step that would provide clients with a single point of contact. He stressed that no redundancies had been made during the move. All services provided by Act Live will continue to be offered under the TRO banner. These include the production of conferences and other corporate events. According to ACT Live founder Chris Cook, the merger “will form an ideal marriage with TRO’s creative brand events, event support and below-the-line marketing skills.” Cook will continue to be responsible for his previous business portfolio, bringing existing clients under the umbrella of TRO and developing new business opportunities for the integrated agency. TRO currently has 100 staff in three separate offices and it estimates its total turnover for 2003 will be more than £16m. TRO’s clients include BMW, Orange and Lloyds TSB. The agency was responsible for the Mini car launch, which won five ITMA Awards.

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