Germany meetings grow by 14% on 1999

Germany pulled in e49.3bn (£34.2bn) worth of C&I business last year, up 14% on 1999, according to a recent study. The German Convention Bureau-commissioned (GCB) report found the number of delegates attending meetings in the country was up by 9.5% and the overall number of events increased from 1.15 million to 1.3 million. GCB director Lutz Vogt predicted a steady increase in events in the coming years. “However, we are seeing what looks like an ongoing trend towards lower delegate numbers per event, shorter duration and heightened demands on the part of both planners and participants,” he added. The survey also found that in terms of accommodation, one overnight stay in three is now accounted for by the conference industry, with the number of overnight stays rising to 67.6 million. The report also found a 10% increase in the number of meeting venues, totalling 11,000. Meanwhile, the split between corporate and association conferences remains 60-40%. The study was carried out by GHH Consultants on behalf of the GCB.

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