Suppliers launch Italian ‘CVB’

A group of ten suppliers in Italy have banded together to form the Italia Convention Bureau (ICB), a private initiative. “ICB’s aim is to bring together Italy’s offer under one roof so we can properly develop the incoming meetings and events,” said ICB co-founder Francesca Buccafusca, who heads up Naples DMC Nabi. “We fully expect to have 300 members on board by the end of the year.” The move has been criticised by some. “I find it hard to believe that a so-called CVB representing the whole sector would not consult other associations before its launch,” said president of ASSI, the Italian association of C&I agencies, Anita Aquilino.

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