THA claims profits through flexibility

THA Group has recorded a 30% hike in sales for last year, over 2001. The agency expects gross profits to be as much as 20% higher than the previous year. It points to a series of new business wins as part of the reason for the increase, including work for Bentley Motors, BP International, Canon Europe and Hewlett Packard. “We were working with a new client every month last year,” said THA managing director Debbie Watt. “But we also believe the growth is connected to us expanding our services for existing clients. Whereas previously our business was solely C&I travel-based, we have now expanded to offer more parts of a motivation programme, such as web-based solutions.” Watt said she did not expect the same growth this year due to the difficult economic climate but claimed a flexible approach is the best way to retain clients. “We’re not dependent on travel anymore and our clients know we can offer much more than just a logistics solution, so they come to us for different reasons now.” THA has also expanded its operation in Belgium. It has formed a joint venture with Brussels-based agency Kiube. The two outfits will be based in the same office and initially keep their separate, identities but share clients. “The Belgium office has been in operation for four years but only for travel-based work,” said Watt. “We wanted to mirror the UK operation by expanding into motivation schemes and event production and that’s what the partnership offers.” Clients in the THA and Kiube portfolio include Citroën, Toyota, Ferrero and BMW.

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