IBR modernises its corporate branding

IBR is repositioning its offer with a corporate makeover in a bid to modernise its image and better reflect its range of services. The agency will retain its name but will launch a new logo, corporate colour scheme and redesigned website later this month. This move is part of the agency’s five-year plan for expansion with a stated objective to double its turnover and staff. “Research that we carried out with clients over a six-month period suggested our image was traditional and reliable, but also somewhat old-fashioned,” said marketing manager Hannah Powlesland. The agency’s new image is designed to highlight the fact that it has expanded from its core business of venue-finding to offer a wider variety of services including delegate management, provision of AV equipment and – through its sister company Illico – event production. “We plan to use the revamp to tie in IBR more closely with Illico Events, drawing our existing clients’ attention to the fact this service is available if they need to use it,” explained IBR sales and marketing director Fay Sharpe. l IBR has also won an account with Alliance & Leicester to manage all the financial services company’s hotel accommodation bookings. Headed up by account director Jacquie Freer, IBR’s role will include managing Alliance & Leicester’s spend, and negotiating rates and terms. A dedicated team has been put in place to oversee the new business win. See In Person, page 82

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