IBR modernises its corporate branding

IBR is repositioning its offer with a corporate makeover in a bid to modernise its image and better reflect its range of services. The agency will retain its name but will launch a new logo, corporate colour scheme and redesigned website later this month. This move is part of the agency’s five-year plan for expansion with a stated objective to double its turnover and staff. “Research that we carried out with clients over a six-month period suggested our image was traditional and reliable, but also somewhat old-fashioned,” said marketing manager Hannah Powlesland. The agency’s new image is designed to highlight the fact that it has expanded from its core business of venue-finding to offer a wider variety of services including delegate management, provision of AV equipment and – through its sister company Illico – event production. “We plan to use the revamp to tie in IBR more closely with Illico Events, drawing our existing clients’ attention to the fact this service is available if they need to use it,” explained IBR sales and marketing director Fay Sharpe. l IBR has also won an account with Alliance & Leicester to manage all the financial services company’s hotel accommodation bookings. Headed up by account director Jacquie Freer, IBR’s role will include managing Alliance & Leicester’s spend, and negotiating rates and terms. A dedicated team has been put in place to oversee the new business win. See In Person, page 82

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Why wellness isn't just for delegates

Why wellness isn't just for delegates

From taking time to see the sights to apps that help your sleep patterns, Top Banana's Ian Cooke has some wellbeing tips.

7 lessons for event planners from... Brexit

7 lessons for event planners from... Brexit

We asked industry figures what the Brexit process has taught them about planning and executing big events.

Inntel hires new head of business travel

Inntel hires new head of business travel

Senior appointment will manage business travel operations teams and mentor the agency's business travel consultants.

5 ways to bounce back from travel sickness

5 ways to bounce back from travel sickness

Wellness expert John Ayo shares his health tips to make sure you and your event don't have to suffer.

What's the biggest challenge for corporate event planners?

What's the biggest challenge for corporate event planners?

Panel of experts at Cvent Connect examine what will affect in-house event professionals most during the next three years.

Marketing budgets cut for the first time in seven years, says Bellwether Report

Marketing budgets cut for the first time in seven years, says Bellwether Report

Total marketing budgets fell in the third-quarter amid economic and political uncertainty, but outlook for 2020 is positive.

Event agency wins Best Business award

Event agency wins Best Business award

Sleek Events hailed as 'outstanding with year-on-year growth' by Best Business Women Awards.

Case study: Unbound's festival of innovation

Case study: Unbound's festival of innovation

Light Fantastic produced the two-day showcase featuring immersive experiences, hackathons and talks.

The Creative Engagement Group hires three senior creative directors

The Creative Engagement Group hires three senior creative directors

Agency brings in new staff to strengthen its creative team for live experiences, communications, interactive and immersive content.

Why flexible working is vital for parents in events

Why flexible working is vital for parents in events

Modern approaches to work are good for staff wellbeing and business goals, says The Creative Engagement Group's Russ Lidstone.

LATEST JOBS