Meeting venues plan to boost Canada offer

Canada is attempting to shake off its image as an incentive-only destination and beef up awareness of its conference offer. The move follows the launch of a marketing body of 17 Canadian conference centres. Convention Centres of Canada (CCC) aims to highlight the country’s purpose-built meetings facilities and plans to develop benchmarking and performance criteria to create an approved quality standard. CCC project manager Rod Cameron said: “For a long time now, the destination has been recognised for its natural beauty and outdoor activities, and this has tended to overshadow our convention offer. “We hope to achieve a set of management criteria to reflect uniformly high quality in all areas, from technology to customer service and staff training, as well as a standardised approach in terms of handling contracting and event management. To planners, this will mean a consistent, high-quality product,” he said. CCC has received start-up funding from the Canadian Tourist Commission (CTC) and will be co-operating with the body to more effectively communicate its message. Director of the CTC in London, Ian Harrower, said the commission welcomed the initiative. “Canada has been growing steadily as an incentive destination out of the UK market for some years now, however, meetings business from here is less well developed.” Although Cameron said it was too early to say what precise marketing activities CCC will co-ordinate, it is likely these will include fam trips for UK organisers and roadshows targeting the UK market.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Top Banana hires non-executive director

Top Banana hires non-executive director

New addition brings more than 30 years experience to the agency and will mentor and advise the leadership team.

Why there's been a surge of new hotels in Perth

Why there's been a surge of new hotels in Perth

Its pristine beachfront rivals California, with massive investment in tourism creating new hotels and jobs.

Case study: Hamburg hosts two global conferences in one week

Case study: Hamburg hosts two global conferences in one week

Global Investigative Journalism Conference and INMA Media Innovation Week took place in September.

Introducing the C&IT Awards Americas

Introducing the C&IT Awards Americas

As C&IT expands its reach globally, we're launching the C&IT Awards Americas to recognise the best in US events.

12 brand new US hotels opening in 2020

12 brand new US hotels opening in 2020

From festival-chic Coachella to foodie-heaven Chicago, Visit The USA picked out the 12 most exciting places to stay next year.

The simple secret behind creating 'magical' events

The simple secret behind creating 'magical' events

APAC industry leaders share some of the best and most memorable moments they have created at events.

In pictures: C&IT Incentives Retreat 2019

In pictures: C&IT Incentives Retreat 2019

Event planners, venues and destinations joined C&IT for two-days of activities, sessions and meetings at Chewton Glen Hotel & Spa.

Top 3 reasons corporates work with agencies

Top 3 reasons corporates work with agencies

From finding specialist skills to gaining new perspectives, corporate event planners share the top reasons they work with agencies.

Dear C&IT: 'We all need to cut down on food waste'

Dear C&IT: 'We all need to cut down on food waste'

Julia Charles Event Management managing director says planners need to do more to fight food waste at events.

Case study: DHL's employee of the year event in San Francisco

Case study: DHL's employee of the year event in San Francisco

Part five of our State of the Industry: Corporate Report is an in-depth look at DHL's big three-day event for its staff.

LATEST JOBS