Paris venues unite to target UK market

Three Paris venues have formed a marketing triumvirate to target UK conference buyers. The Leading Venues of Paris group encompasses the Palais des Congrès de Paris, Palais des Congrès de Versailles and Paris Nord-Villepinte. All three venues are owned by the Paris Chamber of Commerce. The group will link with Eurostar to roll out a direct marketing campaign over the next few months. Three fam trips are also being planned for this year, and the trio will be exhibiting at forthcoming trade shows under the Leading Venues of Paris banner. Laure Mouton, executive director congress and exhibition marketing at the Palais des Congrès de Paris, said the shared ownership meant it was sensible for the venues to join forces and develop a united international marketing strategy. “The UK market is obviously very important for us, but a lot of business from US companies also comes through UK agencies as well,” she added. The Eurostar link-up will offer 30% off fares for any group booked in for conferences at the three venues. Mouton said: “Palais des Congrès de Paris has been signing agreements with Eurostar for the past four years, so we have just opened this out to the other members. It is very important because many UK conference organisers see the convenience of Eurostar as a key selling point.” Eurostar key account manager for C&I travel Will Floyde claimed the marketing agreement will provide a total offer for UK buyers. “It will allow us to exchange business leads and, from our point of view, it is essential to work closely with venues because the groups market is so destination-led.”

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