Hotel coalition to launch incentive buyers initiative

Small Luxury Hotels is to roll out a global campaign to offer organisers more creative options for their incentive programmes. Initially being launched solely in the UK, the Luxury with Flair campaign is designed to drive traffic to its new e-directory and highlight its new centralised customer service website. The e-directory will feature comprehensive hotel contact details and a range of add-ons, including dates for when properties are available for exclusive use, and suggests nearby unusual venues available for hire. Small Hotels EMEA regional manager Ken Sharp said: “We often get asked by leisure guests for ideas for unusual activities and this know-how transfers well to the corporate market.”

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