Targeted approach pays off for London

London Convention Bureau (LCB) has pulled in more than £13m of association business over the past year. The wins follow a more targeted approach to the association market and the creation of a dedicated marketing team, headed up by business development executive Helen Horsfield and overseen by LCB head Mady Keup. LCB is stepping up its activity in the association market this year with the launch of a buyers’ guide, more fam trips and the creation of an ambassador programme entitled Meet in London. Horsfield said: “We have pinpointed the key contacts in associations who would help to bring business to the city. These include contacts from the financial, medical and bio-technology sectors. “We are aiming to attract events with 300 or more delegates. Recent ICCA figures suggest that 28% of association meetings are from the medical sector, so we are looking there in particular as there is more scope for development. However, it is important we work within the capabilities of the city,” she added. Horsfield sees her role developing into that of association manager from April and she will work in conjunction with a colleague to build up member support and research on the market. The most recent successful bid will see London host up to 5,000 delegates at the Intelligent Transport Systems World Congress in 2006. The congress will be held at Excel and is worth more than £5m to the city. The bureau is currently working on bids for events taking place up until 2011.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Inspirational Venues & Events hires operational director

Inspirational Venues & Events hires operational director

Inspirational Venues & Events has appointed Amina Bentamoune as operations director.

How to exceed expectations rather than budgets

How to exceed expectations rather than budgets

'The element of surprise costs no more than the predictable,' says Steve Pinnock of Performance and Event Management.

Hotels of Abu Dhabi

Hotels of Abu Dhabi

The Middle Eastern destination offers the ultimate in luxury, with sandy resorts by the sea, spacious meeting rooms and sumptuous dining.

Sleek Events hires new commercial director

Sleek Events hires new commercial director

Boutique events agency adds a new top-level member of staff following 'exponential growth' since 2015.

World's most 'in-demand' event destinations for 2019 revealed

World's most 'in-demand' event destinations for 2019 revealed

Spain, Thailand and China top the list for event planners, with growing interest in Peru and European destinations, according to Pacific World.

Why are there 'more women' in the events industry?

Why are there 'more women' in the events industry?

Heléna Vella, head of incentive travel at SevenEvents, discusses why diversity in the events industry remains a challenge.

Why 'edutainment' means more engaged delegates

Why 'edutainment' means more engaged delegates

Personal development expert Ross McWilliam examines ways of helping delegates get more from conferences.

In pictures: Great Agency Bake Off 2019

In pictures: Great Agency Bake Off 2019

Excel London hosted the annual GABO event, putting agencies baking skills to the test.

World's largest rooftop urban farm opening in Paris in 2020

World's largest rooftop urban farm opening in Paris in 2020

Farm on roof of Paris Expo Porte de Versailles exhibition complex will offer event space and team-building activities.

What now for visas, biometrics and the future of travel?

What now for visas, biometrics and the future of travel?

Applying for visas can be slow, painful and confusing - but is it about to get worse or can tech help make it easier?

LATEST JOBS