MIA survey points to training needs

Research conducted by the Corporate Travel & Meetings Forum, in association with the MIA, has highlighted the need for vocational training within the C&I industry. In a survey of UK senior corporate event managers, 65% of respondents said they did not believe there were enough educational programmes relevant to the meetings industry. MIA executive director Ruth Dawson said: “This survey bears out research carried out by the MIA last year, which identified a skills gap among our members. That was the impetus behind the launch of our Certificate in Management Development.” The certificate constitutes the UK’s first accredited management training programme for the meetings industry and targets middle management. “There is a real need to raise standards in this industry, partly because there is such a high level of turnover in the hospitality sector,” she added. Further results found almost half (48%) of respondents said they had entered the events industry due to an internal role change. Only 7% of those surveyed possessed an event qualification. The MIA is planning to extend its educational programme by running a diploma scheme for senior managers. Dawson said formalising training standards would also grow awareness of bodies such as the MIA. Fewer than half of respondents (48%) were members of a professional association. Other trends included a demand for shorter and more focused conferences (90%), and the increased use of video-conferencing and webcasting technologies (50%). See In Person, page 66

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