RTE to introduce new technology stand at EIBTM

Reed Travel Exhibitions is introducing a number of initiatives at this year’s EIBTM exhibition. It will work with Meeting Professionals International (MPI) to host a Technology Village at the show, focusing on the impact of technology in the industry. Exhibitors will offer advice to buyers on subjects ranging from venue finding to wireless technology. The initiative follows news that rival show IMEX has formed a marketing alliance with MPI (CIT, Nov/Dec 2002). Other improvements to EIBTM 2003 include a revamped website and an association pavilion. Reed also claims exhibitor bookings are up this year with 46% of the exhibition space already sold.

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