Carlson travel arm goes alone as RTS

Carlson Marketing Group’s (CMG) travel division has rebranded as a separate entity with the aim of doubling its incentive travel turnover, of between £5m-£6m, within the next 12 months. Called Relationship Travel Solutions (RTS)by Carlson, the agency will focus specifically on its travel development. “Although we have not concentrated so much on promoting our travel side in the past, we are now taking a more aggressive marketing strategy as Carlson is keen to grow this side of the business,” explained RTS sales director Gordon Owen. “To enable us to do this we have rebranded the travel division, launched a website, and have also built a database of key industry contacts.” RTS will be looking to target existing and new clients within the financial, pharmaceutical, automotive and telecoms sectors. Marketing activity will include direct mail, product materials, product development, as well as working more closely with Carlson Wagonlit Travel, the group’s leisure and business travel management arm. The rebranding of the travel division is part of CMG’s expansion strategy and follows on from the acquisition of Soler Communications in August this year. Soler, which operated as a C&I agency predominately within the pharmaceutical industry, has brought clients such as UniChem and Pfizer Warner Lambert, as well as the Royal Bank of Scotland, to RTS’ database. Owen is confident that despite tighter client budgets, the business climate within the C&I industry remains buoyant enough to accommodate another full-service agency.

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