Carlson travel arm goes alone as RTS

Carlson Marketing Group’s (CMG) travel division has rebranded as a separate entity with the aim of doubling its incentive travel turnover, of between £5m-£6m, within the next 12 months. Called Relationship Travel Solutions (RTS)by Carlson, the agency will focus specifically on its travel development. “Although we have not concentrated so much on promoting our travel side in the past, we are now taking a more aggressive marketing strategy as Carlson is keen to grow this side of the business,” explained RTS sales director Gordon Owen. “To enable us to do this we have rebranded the travel division, launched a website, and have also built a database of key industry contacts.” RTS will be looking to target existing and new clients within the financial, pharmaceutical, automotive and telecoms sectors. Marketing activity will include direct mail, product materials, product development, as well as working more closely with Carlson Wagonlit Travel, the group’s leisure and business travel management arm. The rebranding of the travel division is part of CMG’s expansion strategy and follows on from the acquisition of Soler Communications in August this year. Soler, which operated as a C&I agency predominately within the pharmaceutical industry, has brought clients such as UniChem and Pfizer Warner Lambert, as well as the Royal Bank of Scotland, to RTS’ database. Owen is confident that despite tighter client budgets, the business climate within the C&I industry remains buoyant enough to accommodate another full-service agency.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
FIRST appoints regional director for APAC

FIRST appoints regional director for APAC

Senior corporate events executive Tamsyn Barker has been promoted to oversee operations in Asia-Pacific.

It's time to banish the buzzwords

It's time to banish the buzzwords

Audience's Jeff Bateman tells us why he is on a mission to ditch the jargon from meetings and events.

Championing mental health in the workplace

Championing mental health in the workplace

Check out these examples of companies successfully opening up the discussion around mental health.

Whether you want to visit the newly opened Louvre Abu Dhabi or explore the traditional souks, the cultural capital of the UAE is fast becoming the place to be with all year round events and activities making it the perfect place for MICE planners.

In pictures: How events can save the world

The Langham welcomed corporate, agency and association event planners to discuss issues such as crisis management, sustainability, wellbeing, inclusion and harassment in partnership with Ottawa Tourism and the Shaw Centre.

How to make more sustainable food choices for conferences

How to make more sustainable food choices for conferences

Knowing where the food has come from is the first step, says BCD M&E's John Kelly.

Historic Painted Hall re-opens in London

Historic Painted Hall re-opens in London

Restored venue opens at Old Royal Naval College in Greenwich, following a two-year conservation project.

7 workplace wellbeing trends of 2019

7 workplace wellbeing trends of 2019

The first article in our wellness report presents ways of looking after the happiness and health of your employees.

You don't need tech to immerse people

You don't need tech to immerse people

You don't need expensive technology to engage audiences, says Karen Kadin of Brands at Work.

DRPG secures sweet deal with client win

DRPG secures sweet deal with client win

An internal awards ceremony for a confectionary brand saw 400 employees recognised for their achievements.

LATEST JOBS