Motivaction set to float following firm restructure

Motivaction has restructured and rebranded in a bid to float the company within five years. The firm has created a holding company to administer three separate businesses. TM Group now encompasses Motivaction, the event management arm, M2, the performance improvement arm, and MLive, the live events arm, as well as six other support units. Within MLive is a separate division called Meeting Point, which focuses on organising government, user-group and association meetings. “We couldn’t float with just an event management company,” said TM Group chairman Malcolm Williamson. “We needed to make the company more solid and separate each specialist arm out.” The restructure is also prompted by a staff expansion plan. TM Group will bring in 30 new members of staff by next year. “It is vital the company does not fall into the trap of becoming all things to all people – each area must be a separate business unit in its own right,” said Williamson. “We are also responding to client demand. While we have a number of clients who know Motivaction well and are pleased with our work, they consider it primarily as an events agency. They have now told us they would be interested in using our services in other areas, such as staff communication and motivation.”

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