Olive rejigs after merger to form trio of offerings

The Olive Partnership has restructured following its merger with customer relationship management (CRM) consultancy Crimson Tide. It has created umbrella brand Olive 360o, which administers three separate companies – Olive Partnership, Olive Fusion and Olive Integration. Olive Partnership will continue to handle event management and production, Olive Fusion is the design arm and Olive Integration will offer the new CRM service. Olive 360o CEO Sarah Jones said: “Some of the impetus for change has been that new technology is emerging within the industry. Clients want more return on their investment and are looking for a consultative, global approach to their marketing efforts.”

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in

'We place a huge emphasis on talent development'

'We place a huge emphasis on talent development'

A-List 2020: Michael Gietzen is group managing director at Identity.

How automotive events are changing gear

How automotive events are changing gear

Car manufacturers are more savvy with event budgets and they want to reach more diverse audiences.

Entering a new world of data-driven events

Entering a new world of data-driven events

The current shift to digital has created huge amounts of data we can learn from, says Marble LDN's Rachel Butler.

LIVE UPDATES: Scotland sets out timetable for reopening of events sector

LIVE UPDATES: Scotland sets out timetable for reopening of events sector

Find out which countries are on partial or national lockdown, what travel restrictions are in place and what size gatherings are allowed.

5 ways technology can help hotels reopen safely

5 ways technology can help hotels reopen safely

New innovations will help hotels solve the challenges of coronavirus so that guests can return, says Louisa Watson of Wyboston Lakes Resort.

Dear C&IT: Diversity should be part of the process right from the start

Dear C&IT: Diversity should be part of the process right from the start

Event planners need to challenge the diversity of their internal teams and their clients, says WRG Live's Steve Porter

'Attention to detail is key'

'Attention to detail is key'

A-List 2020: Stephanie Aviss is an account manager at Top Banana

What does the future hold for incentive travel?

What does the future hold for incentive travel?

C&IT speaks to Black Tomato's David Heron to find out why he's feeling cautiously optimistic.

5 ways the industry can recover from the crisis

5 ways the industry can recover from the crisis

Catch up on our Crisis Briefing webinar, where experts from across the global MICE industry share their latest COVID-19 recovery plans.

Case study: Android's Partner Summit in Berlin

Case study: Android's Partner Summit in Berlin

Agency Wonder brought the tech giant's new branding to life in a former techno club in the German capital.