IMEX and MPI form global partnership

IMEX has teamed up with Meeting Professionals International (MPI) to launch joint marketing strategies. Its first mission is to co-market its events – MPI’s 2003 Professional Education Conference-Europe (PEC-E) and the IMEX exhibition. PEC-E will run from 4-6 April in Berlin and IMEX on 8-10 April in Frankfurt. “After we launched our show, we found out Berlin had won the bid for the MPI event,” said IMEX organiser Ray Bloom. “So we started looking at the links between our organisations and how we could help each other. The marketing on the events is just the start of a long-term, global partnership.” The agreement will see all MPI members pre-registered for PEC-E and IMEX receive complimentary train transfer from Berlin to Frankfurt and a hosted dinner at the Sheraton Frankfurt Hotel & Towers. Also, the Sheraton will give all pre-registered MPI planners a two-night free stay (7-8 April), while all other MPI members attending both events will receive a one night complimentary stay (7 April). Other initiatives see MPI hosting an educational seminar at IMEX and IMEX sponsoring 50 European students to attend PEC-E. “We are anticipating there will be around 500 delegates to PEC-E and while we obviously don’t know what the take up will be to continue on to IMEX, we are confident it will be the majority,” said Bloom. “There are other initiatives being discussed as well, but it is too early to say what they are yet. We can’t say whether the 2004 show will be linked with the next PEC-E, but this is definitely just the beginning of our partnership.”

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in

'We place a huge emphasis on talent development'

'We place a huge emphasis on talent development'

A-List 2020: Michael Gietzen is group managing director at Identity.

How automotive events are changing gear

How automotive events are changing gear

Car manufacturers are more savvy with event budgets and they want to reach more diverse audiences.

Entering a new world of data-driven events

Entering a new world of data-driven events

The current shift to digital has created huge amounts of data we can learn from, says Marble LDN's Rachel Butler.

LIVE UPDATES: Scotland sets out timetable for reopening of events sector

LIVE UPDATES: Scotland sets out timetable for reopening of events sector

Find out which countries are on partial or national lockdown, what travel restrictions are in place and what size gatherings are allowed.

5 ways technology can help hotels reopen safely

5 ways technology can help hotels reopen safely

New innovations will help hotels solve the challenges of coronavirus so that guests can return, says Louisa Watson of Wyboston Lakes Resort.

Dear C&IT: Diversity should be part of the process right from the start

Dear C&IT: Diversity should be part of the process right from the start

Event planners need to challenge the diversity of their internal teams and their clients, says WRG Live's Steve Porter

'Attention to detail is key'

'Attention to detail is key'

A-List 2020: Stephanie Aviss is an account manager at Top Banana

What does the future hold for incentive travel?

What does the future hold for incentive travel?

C&IT speaks to Black Tomato's David Heron to find out why he's feeling cautiously optimistic.

5 ways the industry can recover from the crisis

5 ways the industry can recover from the crisis

Catch up on our Crisis Briefing webinar, where experts from across the global MICE industry share their latest COVID-19 recovery plans.

Case study: Android's Partner Summit in Berlin

Case study: Android's Partner Summit in Berlin

Agency Wonder brought the tech giant's new branding to life in a former techno club in the German capital.