IMEX and MPI form global partnership

IMEX has teamed up with Meeting Professionals International (MPI) to launch joint marketing strategies. Its first mission is to co-market its events – MPI’s 2003 Professional Education Conference-Europe (PEC-E) and the IMEX exhibition. PEC-E will run from 4-6 April in Berlin and IMEX on 8-10 April in Frankfurt. “After we launched our show, we found out Berlin had won the bid for the MPI event,” said IMEX organiser Ray Bloom. “So we started looking at the links between our organisations and how we could help each other. The marketing on the events is just the start of a long-term, global partnership.” The agreement will see all MPI members pre-registered for PEC-E and IMEX receive complimentary train transfer from Berlin to Frankfurt and a hosted dinner at the Sheraton Frankfurt Hotel & Towers. Also, the Sheraton will give all pre-registered MPI planners a two-night free stay (7-8 April), while all other MPI members attending both events will receive a one night complimentary stay (7 April). Other initiatives see MPI hosting an educational seminar at IMEX and IMEX sponsoring 50 European students to attend PEC-E. “We are anticipating there will be around 500 delegates to PEC-E and while we obviously don’t know what the take up will be to continue on to IMEX, we are confident it will be the majority,” said Bloom. “There are other initiatives being discussed as well, but it is too early to say what they are yet. We can’t say whether the 2004 show will be linked with the next PEC-E, but this is definitely just the beginning of our partnership.”

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