IMEX and MPI form global partnership

IMEX has teamed up with Meeting Professionals International (MPI) to launch joint marketing strategies. Its first mission is to co-market its events – MPI’s 2003 Professional Education Conference-Europe (PEC-E) and the IMEX exhibition. PEC-E will run from 4-6 April in Berlin and IMEX on 8-10 April in Frankfurt. “After we launched our show, we found out Berlin had won the bid for the MPI event,” said IMEX organiser Ray Bloom. “So we started looking at the links between our organisations and how we could help each other. The marketing on the events is just the start of a long-term, global partnership.” The agreement will see all MPI members pre-registered for PEC-E and IMEX receive complimentary train transfer from Berlin to Frankfurt and a hosted dinner at the Sheraton Frankfurt Hotel & Towers. Also, the Sheraton will give all pre-registered MPI planners a two-night free stay (7-8 April), while all other MPI members attending both events will receive a one night complimentary stay (7 April). Other initiatives see MPI hosting an educational seminar at IMEX and IMEX sponsoring 50 European students to attend PEC-E. “We are anticipating there will be around 500 delegates to PEC-E and while we obviously don’t know what the take up will be to continue on to IMEX, we are confident it will be the majority,” said Bloom. “There are other initiatives being discussed as well, but it is too early to say what they are yet. We can’t say whether the 2004 show will be linked with the next PEC-E, but this is definitely just the beginning of our partnership.”

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
In pictures: IMEX 2019

In pictures: IMEX 2019

The annual industry gathering took place from 21-23 May at Messe Frankfurt in Germany.

TEN6 Creative brings in new client services director

TEN6 Creative brings in new client services director

Oliver Morgan joins agency after 10 years with Gold Key Media and will be 'instrumental' to continued growth.

'To hear Michelle Obama say we'd done a great job and get a hug was incredible'

'To hear Michelle Obama say we'd done a great job and get a hug was incredible'

A-List 2019: Kylie Davies, account director & general manager, emc3.

Behind the glitz at award ceremonies

Behind the glitz at award ceremonies

UKSV's Neil Coombes takes us through the planning and setup process for the AA Hospitality Awards

Case study: Lenovo Connect

Case study: Lenovo Connect

The technology giant's two-day event for 450 guests took place in London, organised by Jack Morton Worldwide.

Two new recruits for Sleek Events

Two new recruits for Sleek Events

Agency also plans fundraising sports day this summer for its new charity partner Meeting Needs.

'We often see details brushed over - that's the sort of thing we take seriously'

'We often see details brushed over - that's the sort of thing we take seriously'

A-List 2019: Catherine Coulter, director of BeaconHouse Events.

Businesses routinely miss out on sales leads at trade events, research reveals

Businesses routinely miss out on sales leads at trade events, research reveals

Generic sales pitches, misspelt names and 'hard-sell' techniques are leading to lost revenue and business opportunities.

Most popular European cities for MICE bookings revealed

Most popular European cities for MICE bookings revealed

Tech company Aventri ranks cities' popularity for meetings and events based on bookings made through its venue sourcing platform.

'My MD gives me additional roles to help me learn, and experiences to develop my skills'

'My MD gives me additional roles to help me learn, and experiences to develop my skills'

A-List 2019: Anna Clarke is senior account executive at Ex Events.

LATEST JOBS