BTA takes seminar up to Birmingham

The British Tourist Authority (BTA) has made Birmingham host city for its Meeting and Incentive Travel workshop in 2003. The event will run from 7-9 March at The ICC. The BTA is expecting more than 80 corporate and association buyers from key markets, including the US, France, Germany and Scandinavia. More than 45 UK suppliers will exhibit at the workshop. The accompanying social programme will include a trip to the Birmingham Botanical Gardens and a dinner at Warwick Castle. “This workshop is a great way to build on the success of Britain as a business tourism destination,” said BTA head of business tourism Adam Bates. “We are offering buyers a selection of unforgettable experiences that are not available anywhere else in the world and equipping them to become ‘special agents’ for Britain.”

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