Tourism Malaysia in organiser incentive

Tourism Malaysia has launched an incentive campaign to entice event organisers to place business in the country over the next two years. Meet & Experience Malaysia Truly Asia is aimed at event organisers worldwide, with the UK and Europe a key focus. It offers buyers special offers in services and products up to 2004. Perks include special rates on air tickets, hotel rooms, transportation, venues and assistance with customs and immigration clearance. The campaign’s aim is to build up confidence among potential buyers and promote Malaysia as a safe and value-for-money destination. Sheraton Imperial Kuala Lumpur is a partner in the campaign. Its director of communications Cindy Yoong said: “We will offer potential conference and meeting planners the opportunity to join a special global loyalty programme called the Starwood Preferred Planner. Designed exclusively for planners, the programme rewards bookings with points, which are redeemable against free room nights at Starwood hotels.” Other partners in the venture include Malaysia Airlines, the Bumitra Travel and Tours Association of Malaysia, the Malaysian Association of Tour and Travel Agents, the Malaysia Association of Hotels, state tourism bodies and local authorities. Partner DMCs include Asian Overland Services, Mayflower Acme Tours, Tour East, BMC, Borneo Adventure and Borneo Passages. Malaysia has pulled in significant hospitality business recently based around the F1 Grand Prix.

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