Denmark opens up Oresund to groups

The Danish Tourist Board has launched a campaign to boost corporate travel to the Oresund region of the country. The project, using the title International Marketing of Oresund (IMO), has a three-year target to increase the number of bednights in the region by 300,000. The Oresund region is situated on both sides of the Sound Straits, encompassing Denmark’s capital, Copenhagen, and Skane, the southernmost province of Sweden. The area was officially linked with the opening of the bridge between Denmark and Sweden in July 2000. One of the major upcoming events for the region will be the ICCA (International Congress and Convention Association) congress, due to take place between 1-4 December this year. This will be the first time the ICCA convention has been held in Scandinavia and 700 delegates are expected to attend. C&I travel marketing manager at the Danish Tourist Board Jonathan Cohen said: “Conference organisers in the UK are already familiar with the quality that Danish facilities can offer. Now with the IMO project they will be able to sample the Swedish side of Oresund, opening up the possibility of a twin-centre Scandic programme.” The Danish Tourist Board also staged a C&I fam trip for international buyers last month. “Love is in the Air” included a workshop in Copenhagen and a visit to Bornholm, an island in the Baltic Sea.

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