IMEX hosts day for association buyers at show

IMEX will stage a dedicated workshop for association buyers the day prior to its exhibition. The Association Day on 7 April aims to attract 200 of the anticipated 500 hosted association buyers attending the show from 8-10 April. The main focus will be a seminar in the afternoon jointly organised by bodies such as ICCA, IACVB and AIPC. An evening networking event at the Frankfurt Hilton will offer exhibitors an early opportunity to meet the buyers. Organiser Ray Bloom said the idea was driven by demand from the association market and is part of the overall hosted buyers scheme that he claims will bring in 2,500 buyers to the show.

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