IBR reports shift in purchasing trends

Budget considerations and a growing reliance on online technology have been identified by IBR managing director Chris Madge as two major trends currently developing within the UK event management industry. His comments come as the company announces a number of key personnel changes designed to aid further expansion over the next two years. It is recruiting for six new positions within its operations team, and has also made several promotions. These include the appointment of Josephine Yaxley to the new post of director of sales. “We’ve noticed a real change in the way that corporate clients are now making their purchasing decisions,” said Madge. “Whereas previously it would have been a company’s training department that liaised with the agency, now it is more likely to be the purchasing department that takes control of travel budgets and manages them more strategically. This, of course, leads to a greater emphasis on cost-effectiveness when it comes to negotiating with their suppliers for events.” Furthermore, Madge claimed corporates are now seeking a one-stop-shop solution, using a bill-back facility where the agency deals with all suppliers and the client is invoiced from just one source. “We expect the value of bookings handled this way to treble between June and December this year,” he said. Madge also highlighted the fact that clients are increasingly looking to outsource their IT delivery in event provision, asking agencies to set up online registration systems where corporate organisers can check on delegates’ progress.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Bomb victim's mother fights to make venues safer

Bomb victim's mother fights to make venues safer

Home Office is consulting on 'Martyn's Law' to protect fans at concerts and large-scale events.

Venice Carnival cut short as Coronavirus experts warn of global ‘tipping point’

Venice Carnival cut short as Coronavirus experts warn of global ‘tipping point’

Annual festival adds to a long list of pulled events while a global agency talks of cancellations, postponements and a move to virtual meetings.

'Four-poster bed, copper bath and gorgeous furnishings': a night at Down Hall Hotel

'Four-poster bed, copper bath and gorgeous furnishings': a night at Down Hall Hotel

C&IT's associate editor reviews a country house hotel dating back to 1322 with Italianate architecture and luxury interiors.

The charity ball with a projection-mapped 'Wheel of Fortune'

The charity ball with a projection-mapped 'Wheel of Fortune'

Country estate Alrewas Hayes hosted the 25th anniversary of the Hope and Homes for Children fundraiser.

2020's most popular incentive destinations

2020's most popular incentive destinations

In our State of the Industry: Incentives report, we look at the top countries and cities over the past year.

The wellness incentives delegates really want

The wellness incentives delegates really want

Planners reveal the most in-demand wellness trends in our State of the Industry: Incentives report.

Cancellations and deferrals: How global agencies are reacting to coronavirus

Cancellations and deferrals: How global agencies are reacting to coronavirus

As IBTM APAC gets postponed, agencies tell C&IT what they are doing to meet the challenges posed by the outbreak.

IBTM APAC 2020 postponed over coronavirus

IBTM APAC 2020 postponed over coronavirus

Organisers have postponed the inaugural IBTM Asia Pacific due to the Coronavirus outbreak.

How are incentive budgets changing in 2020?

How are incentive budgets changing in 2020?

Budgets increases come despite fears over economic uncertainty, according to the State of the Industry 2020: Incentives report.

MGM Resorts takes action over massive data hack

MGM Resorts takes action over massive data hack

More than 10.6million guests have had their data leaked after the cyber attack, according to reports.

LATEST JOBS