TMO falls in line with parent and rebrands as BI

TMO has rebranded as BI to adopt a more global positioning. The change follows the firm’s acquisition last year by US-based agency Schoeneckers, which trades as BI and the TMO rebrand keeps it in line accordingly. “We have changed our name to avoid confusion for clients operating internationally,” said BI managing director David Tonnison. “BI bought TMO because it wanted a foothold in Europe and we felt our future customers would be multinationals, so it is vital we trade as a single brand.” The brand change will enable the company’s clients to call on a wider range of resources from its teams across 28 locations throughout the US and Europe. The UK office remains in Newport Pagnell, near Milton Keynes. Tonnison emphasised that despite operating as a large-scale global brand, maintaining face-to-face relationships with potential and existing clients remains a priority, as is working with companies with just a UK focus. The company will also launch several services later this year, including a European-wide online motivation programme, allowing clients to redeem award points against merchandise. BI operates more than 280 events a year for clients across industry sectors that include automotive, retail, banking and IT.

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