South Africa aims to learn from EFCT link

The South African Federation of Convention Cities (SAFCC) has allied with the European Federation of Conference Towns (EFCT) to learn how to market itself more successfully as a conference destination. Cape Town Convention Bureau CEO Rick Taylor welcomed the initiative, and said he thought it important the SAFCC aimed to become an organisation of similar repute to the EFCT, and to play a more high-profile role within the sector. “The link with the EFCT is an educational one for us and a networking one for them,” said Taylor. “Cities in South Africa have a lot to learn about marketing themselves internationally, networking and providing a quality service to meetings planners and clients.” In addition to Cape Town, the other SAFCC members are Durban Africa, the Bloemfontein Publicity Association, Mangaung Tourism and the Port Elizabeth Convention Bureau.

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