Luxury travel event looks full for debut

More than 70% of the available floor space has already been sold for the debut International Luxury Travel event. Organised by ILTM Media and Reed Travel Exhibitions, the show is to be held at the Cannes Palais de Festivals et des Congrès from 10-12 December. So far 235 exhibitors have booked stands against a target number of 400. The show will focus on luxury travel suppliers, such as cruise lines, five-star hotels, golf resorts and private jet charter companies. The focus of the show will be split 25% C&I, 10% business travel and 65% leisure. The show also aims to attract 400 hosted buyers, ten of whom are UK C&I buyers. “It will be a business-focused event with a dedicated hosted-buyer team that will operate an appointment system to facilitate the meeting of buyers and sellers,” explained ILTM Media exhibition director David Hammond. “The luxury travel industry has clearly been looking for such a focused event, away from the dilution and distractions of the large, mainstream annual events. “Our extensive buyer research, ongoing throughout most of 2001 to the present day, has identified the true buyers in the top 23 outbound countries of the world. The list of buyers will be given to all exhibitors in advance of the event, to pre-arrange appointments on their stands.” Exhibitors already booked include Sun International, Zambia Tourist Board, Beachcomber Hotels, Mauritius Tourism Promotion Board, Sri Lanka Tourism Board, British Classic Yachts, Turin Hotels, Mandarin Oriental Hotel Group and the Small Luxury Hotels of the World.

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