Star Alliance wins 50,000 delegates

Star Alliance’s global meetings product Conventions Plus has secured business from event organisers for nearly 50,000 delegates. Launched just six months ago by the airline coalition – whose members include Bmi British Midland, Air Canada and Air New Zealand – it is negotiating contracts to pull in a further 25,000 delegates. “The response has been extremely positive,” said Star Alliance Conventions Plus product manager Lara Chabina. “Conference organisers immediately recognised the benefits on offer. Instead of dealing with several airlines to set up an event, they now have one central point of contact at their local Star Alliance member airline, which makes planning easier,” she claimed. The largest event to make use of the service so far is the 2003 European Society of Cardiologists. More than 21,000 delegates will be booked via the programme for the conference, taking place in Vienna between 30 August and 3 September. Another example is the 12th annual congress of the European Respiratory Society (ERS), which will be held in Stockholm in September, attracting in excess of 11,500 delegates. Star Alliance carriers have been chosen by the ERS as the preferred airlines. In order to qualify for Conventions Plus, conferences must be global events with 1,000-plus delegates coming from at least three different countries on two continents.

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