Jamaica aims to stem decline via fam trip initiative

The Jamaica Tourist Board (JTB) in London is to host a number of fam trips to the island to revive flagging business. Deputy director of tourism at the JTB, David Barber, attributes the slowdown in visitor numbers to the general global downturn. “Our visitor numbers were down by about 5% between January and June, and although July and August have been good, forward bookings for the last quarter of the year are also down 5%,” Barber said. “So our strategy for C&I is to invite agencies and their clients to visit Jamaica this autumn.” Barber said additional flights will also help generate business. Air Jamaica now operates 11 flights a week from the UK, nine from Heathrow and two from Manchester.

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