TRO takes on staff after account wins

The Russell Organisation (TRO) has embarked on a staff recruitment drive following its recent Orange and LloydsTSB account wins. Two business development managers have been appointed. Deborah Ingham has joined as head of marketing and Edward Ainslie has been appointed as client services marketing manager. Their immediate brief is to broaden TRO’s offering to existing clients by raising awareness of the group and its partner companies, ACT Live, Marketing Alternatives and Shorthose Russell. “People tend to think about new business first, but we will be offering an extended service to our existing clients and then we will go after new prospects,” said managing director Rob Allen. Further recruitment has taken place in the event logistics department. Allen added that a number of appointments have already been made at executive level but the process was still ongoing. TRO is also going to be targeting the pharmaceutical and financial services sectors, in addition to its traditional automotive, IT and telecoms business. “We’ve been developing quite strongly in the IT and telecoms sectors and we’re continuing to look at them as growth areas,” said Allen. The company’s turnover for 2001 was £12m and the projected turnover for 2002 is thought to be similar. However, the total turnover for TRO and its partners is expected to hit an estimated £16m this year. TRO’s existing clients include BMW, Daimler-Chrysler, Honda, Jaguar, Mini, Land Rover and Volvo. The company employs 75 staff based across offices in London and Norwich.

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