MEX show exceeds own expectations

IMEX has reported a growth in confidence for its Frankfurt-based show as exhibitor and buyer numbers look set to increase. The original predictions put exhibition space at 7,000m2 and the number of hosted buyers at 2,000. Organisers Ray Bloom and Paul Flackett now claim these figures will stand at 10,000m2 and 2,500 respectively. “The response to the show has been much greater than we anticipated,” said Flackett. “Companies have been increasing their space and bringing in more co-exhibitors. We expect to attract close to 2,000 exhibitors from 100 countries now.” Flackett added that the hosted buyers are coming from 25 countries, and their research has identified a further 3,000 German international event bookers coming to the show, taking the total number of buyers to around 5,500. “We are currently developing the online technology needed for the hosted buyer appointments which will be tested three months before the show,” he said. “But we are aware that the system should be updated according to different needs. Some buyers prefer group appointments and some individual.” Hamburg-based CPO Hanser Service has been appointed as the show’s PCO, which will control the hosted buyers’ travel arrangements. Official carrier Lufthansa is also offering 50% discount on airfares for visitors and Deutsche Bahn will discount rail fares. IMEX has appointed Tom Hulton to the role of director of international relations. Hulton stepped down as chief executive officer of ICCA earlier this year.

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