Australian puts Cairns on map

The launch of single-fare carrier Australian Airlines in September is expected to increase the number of UK delegates into Cairns, its primary hub. The airline will be flying between Cairns and six Asian cities with UK connections – Singapore, Hong Kong, Taipei, Osaka, Nagoya and Fukuoka. Cairns Convention Centre director of sales and marketing Rochelle Kempton said the airline increases the possibilities of dual-destination incentives and pre- and post-conference tours. “It will increase our accessibility for the UK market,” she said. “The UK is a primary target for Cairns, especially as the average attendance of UK delegates to our centre has been 11.6% over the past 12 months.” Australian Tourist Commission (ATC) manager, business tourism, Europe, Sheila Ainscough added that the launch of Australian Airlines was a positive move and would give the destination more flexibility, as well as competitive prices. The Cairns Region Convention Bureau is currently coordinating a fam programme for UK meeting planners and corporate buyers with the ATC, in conjunction with Dreamtime 2002 this September.

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