Chester CVB starts over as limited firm

Chester and Cheshire Conference Desk has relaunched as a limited company in a bid to increase its share of the UK’s C&I market. The Conference Desk is now based in Grosvenor Court, Chester, having moved from its former city council offices. Conference Desk manager Catherine Evans said: “The bureau was formed in 1997 as a public/private sector partnership, part of a city council service, but we decided to become a private firm to have more independence. “There are limits on what you can do in the public sector, so the only way to pull in more C&I business for our members was to go it alone.” The Conference Desk is launching a range of marketing activities to win more business. “We will try to get sponsorship for marketing opportunities,” said Evans. Other activity includes the launch of its one-day event, Conferences in Chester and Cheshire – The Exhibition, to be held at Chester Racecourse on 7 November. Evans said more than 60 suppliers will exhibit at the show and around 5,000 buyers will be invited. Later this year its website – www. chesterandcheshire.org – will launch to offer a full venue-finding service. Further marketing will include direct mail and an increased presence at trade shows.

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