Chester CVB starts over as limited firm

Chester and Cheshire Conference Desk has relaunched as a limited company in a bid to increase its share of the UK’s C&I market. The Conference Desk is now based in Grosvenor Court, Chester, having moved from its former city council offices. Conference Desk manager Catherine Evans said: “The bureau was formed in 1997 as a public/private sector partnership, part of a city council service, but we decided to become a private firm to have more independence. “There are limits on what you can do in the public sector, so the only way to pull in more C&I business for our members was to go it alone.” The Conference Desk is launching a range of marketing activities to win more business. “We will try to get sponsorship for marketing opportunities,” said Evans. Other activity includes the launch of its one-day event, Conferences in Chester and Cheshire – The Exhibition, to be held at Chester Racecourse on 7 November. Evans said more than 60 suppliers will exhibit at the show and around 5,000 buyers will be invited. Later this year its website – www. chesterandcheshire.org – will launch to offer a full venue-finding service. Further marketing will include direct mail and an increased presence at trade shows.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in

48 hours in... Istanbul

48 hours in... Istanbul

From a boat tour on the Bosphorus Strait to rooftop belly dancing, here are our top picks for two days in the Turkish city.

ILEA UK's new board announced

ILEA UK's new board announced

The International Live Events Association says it aims to be an inclusive and inspiring global community during a 'challenging time'.

LIVE UPDATES: Morocco to start reopening borders

LIVE UPDATES: Morocco to start reopening borders

Find out which countries are on partial or national lockdown, what travel restrictions are in place and what size gatherings are allowed.

Smyle appoints new managing director

Smyle appoints new managing director

Creative agency reshuffles its senior leadership team to support its new virtual and hybrid events business.

Hospitality industry welcomes VAT reduction in chancellor's summer statement

Hospitality industry welcomes VAT reduction in chancellor's summer statement

MICE sector continues to wait for further clarification on financial support and a date for restarting live events.

How have event apprenticeships been affected by coronavirus?

How have event apprenticeships been affected by coronavirus?

A group of apprentices share their experiences of learning about the industry during lockdown.

RSVP podcast Ep6: Jessica Rabbit, fraudsters and sleeping in army trucks

RSVP podcast Ep6: Jessica Rabbit, fraudsters and sleeping in army trucks

This week's special guest is Julia Charles, managing director of Julia Charles Event Management.

'Working on the inaugural Invictus Games was amazing'

'Working on the inaugural Invictus Games was amazing'

A-List 2020: Rachel Douglass is a senior event manager at Yellow Fish.

Venues #LightItInRed to show support for events industry

Venues #LightItInRed to show support for events industry

Campaign to draw attention to struggling events businesses and employees lights iconic buildings red.

Dear C&IT: Graphs and data are useful but they can’t measure feelings

Dear C&IT: Graphs and data are useful but they can’t measure feelings

Metrics are great but don't forget to create a memorable experience, says Phil Staines from FIRST.