Eclipse expands to follow parent firm’s footsteps

Lake District-based Eclipse Outdoor Discovery has rebranded and opened offices in four overseas destinations. Eclipse Global Events is now based in Japan, Australia, New Zealand and Poland, along with its UK office. Each overseas office will have a staff of ten, while the UK has 20. The expansion mirrors that of Eclipse’s parent firm Impact International. Impact is a training and development firm with 170 employees and several worldwide offices. Eclipse divisional manager for the UK office Simon Wheatley said it made sense to choose these four countries as Impact were already established there and Eclipse had worked extensively in each of them last year. “We worked over six continents last year, so we had to rebrand to show the global nature of our business,” he said. “We will be undertaking a range of marketing activities in those countries using leads given to us by Impact to build up the global business.” Wheatley also sees further expansion opportunities for Eclipse. “Impact has offices in ten countries and there is no reason we shouldn’t follow into those,” he said. “We foresee this happening within five years.” Marketing activity in the four countries will include local exhibitions, trade showcases, direct mail, and advertising.

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