Manchester bids to inspire market via London show

Marketing Manchester staged its third Destination Manchester showcase in London last month. Representatives from 33 conference venues, such as Urbis and the Bridgewater Hall, exhibited at the Manchester Square event in a bid to raise awareness in the run up to the 2002 Commonwealth Games. “We were happy with the quality of buyers and several venues have confirmed business,” said conference manager Mary-Jane Wiedemann. The showcase pulled in more than 300 buyers, and there are plans to repeat the event next year.

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