Melbourne boosts offer with Precinct

Melbourne is to expand its convention offer, after receiving a A$6m (£2.2m) boost in funding from the Victoria state government to support international convention and meeting bids. A key development comes from the Melbourne Exhibition and Convention Centre (MECC) and its industry partners, which have formed a marketing alliance to promote the centre, local venues and entertainment under the brand Yarrabanks Convention Precinct. “We’re hoping to grow this precinct as a brand,” said MECC chief executive Leigh Harry. “Delegates who spend their time within the precinct cut back on transport time and costs.” The area, which stretches along the Yarra River, is bordered by the MECC, and three-, four- and five-star hotels, including Holiday Inn, Sheraton Towers and Crown Towers. The last of these is currently constructing a second tower, which will bring the hotel’s room quota to 1,000, as well as a convention centre with plenary space for up to 700. The facility is scheduled for completion by late 2003. C&I programmes can be created to incorporate all or some of the venues, including nightlife and reception facilities. Additionally, the state government is launching a feasibility study to determine whether the MECC should be expanded. “We’ve had to turn away business because of the venue’s size,” added Harry. “And we are looking at a 5,500 capacity plenary facility for the convention centre.” Melbourne has won six international conferences between 2003 and 2008, boosting the city’s convention revenue by more than A$38m (£14.5m).

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in

48 hours in... Istanbul

48 hours in... Istanbul

From a boat tour on the Bosphorus Strait to rooftop belly dancing, here are our top picks for two days in the Turkish city.

ILEA UK's new board announced

ILEA UK's new board announced

The International Live Events Association says it aims to be an inclusive and inspiring global community during a 'challenging time'.

LIVE UPDATES: Morocco to start reopening borders

LIVE UPDATES: Morocco to start reopening borders

Find out which countries are on partial or national lockdown, what travel restrictions are in place and what size gatherings are allowed.

Smyle appoints new managing director

Smyle appoints new managing director

Creative agency reshuffles its senior leadership team to support its new virtual and hybrid events business.

Hospitality industry welcomes VAT reduction in chancellor's summer statement

Hospitality industry welcomes VAT reduction in chancellor's summer statement

MICE sector continues to wait for further clarification on financial support and a date for restarting live events.

How have event apprenticeships been affected by coronavirus?

How have event apprenticeships been affected by coronavirus?

A group of apprentices share their experiences of learning about the industry during lockdown.

RSVP podcast Ep6: Jessica Rabbit, fraudsters and sleeping in army trucks

RSVP podcast Ep6: Jessica Rabbit, fraudsters and sleeping in army trucks

This week's special guest is Julia Charles, managing director of Julia Charles Event Management.

'Working on the inaugural Invictus Games was amazing'

'Working on the inaugural Invictus Games was amazing'

A-List 2020: Rachel Douglass is a senior event manager at Yellow Fish.

Venues #LightItInRed to show support for events industry

Venues #LightItInRed to show support for events industry

Campaign to draw attention to struggling events businesses and employees lights iconic buildings red.

Dear C&IT: Graphs and data are useful but they can’t measure feelings

Dear C&IT: Graphs and data are useful but they can’t measure feelings

Metrics are great but don't forget to create a memorable experience, says Phil Staines from FIRST.