Wren's restructures to build its offering

The Wren’s Hotel Group has rebranded its UK division as Wren’s Hotels. The change follows a company restructure to create Adriatic Luxury Hotels, the Croatian division of the group, and to allow for further expansion both in the UK and internationally. The group wants Adriatic Luxury Hotels to mirror Wren’s Hotels in establishing a firm foothold in the C&I market. "In the UK our focus is to continue our brand development, building on our presence as a group that offers character-historical properties," said UK operations manager Rupert Spurgeon. Wren’s Hotels has 24 conference rooms in the UK. The Sir Christopher Wren’s House hotel will launch conference facilities this month and the group is looking to buy two further sites in the Thames Valley region. It is also planning a management arm to expand its portfolio and is in discussions with partners in the Far East.

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