IHF demands grant to secure recovery

The Irish Hotels Federation (IHF) has called for a €20m (£12.3m) tourism recovery fund to be granted by the government. The industry’s recovery has been slow in Ireland following the effects of 11 September and foot and mouth, and the IHF is keen to implement a strategy that will give the country a promotional voice in highly competitive markets. The proposed fund would be in addition to the Tourism Ireland campaign that was launched earlier this year (CIT, February). "While this year’s marketing promotion and advertising budget for Tourism Ireland of €28m [£17.2m] is welcome, it falls far short of putting in place a strategy sufficient to return the tourist industry to the growth as experienced in the previous ten years," said IHF chief executive John Power. A vital 95% of Ireland’s C&I trade comes from overseas, the UK making up 45% of that total.

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