Gibraltar looks to promote its British Heritage

Gibraltar Tourist Board is running a year-long promotion to push the destination to the UK market. The Home from Home campaign aims to flag up Gibraltar’s links with Britain. Marketing will include radio activity and posters. The board will push its corporate offering at trade shows, including EIBTM. The three main conference hotels, the Caleta, The Rock and the Elliott, have all upgraded and refurbished in a bid to boost meetings business. Gibraltar is also positioning itself as a unique incentive destination, with its pre-historic caves, man-made tunnels and a restaurant accessible by cable car at the top of the 426-metre high rock.

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