SITE steps up buyer awareness initiative

The Society of Incentive and Travel Executives (SITE) is looking to boost interest from UK corporate buyers by running a series of seminars on how the association can work for them. The first seminar will begin on 5 March and will concentrate on the issue of security that has affected the industry. "It’s time to become more proactive rather than reactive," said SITE president Alan Rogers. "I’m keen to increase awareness among corporate buyers that SITE is a professional body that can assist them in organising their incentives. "Corporate buyers have not really understood in the past what SITE is and what it can do for them," added Rogers, "but now we are informing them, they are realising the benefits of working with a worldwide organisation." SITE plans to increase awareness on the use of education and technology and other topics that will be relevant to the industry. In addition, Rogers hopes the association will begin talks with the Government on how to increase business to all sectors of tourism in the UK. "My intention is to present credible business opportunities to all members through networking and educational events and to ultimately drive tourism and safeguard business for our members in the future," Rogers said. SITE’s recent international conference polled the global audience to gauge both the short- and long-term economic impact on incentive business since 11 September. Six in ten delegates reported business is already being rebooked for this year as well as next year, although a quarter of delegates believed it would not be until next year that business reaches its pre-September 2001 levels.

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