Jurys grows portfolio in ambitious UK push

Irish hotel group Jurys Doyle is to focus on the UK market for a major expansion plan over the next four years. The group aims to boost the number of UK hotels as well as rolling out its meetings package throughout the properties. It looks to expand both its brands – four-star hotels and budget-priced inns. It will up the number of inns from six to around 20, while taking a steadier growth plan on the hotels. "Areas we are looking at for inns are key city locations where the population is over 100,000," said Jurys Doyle Hotel Group director of sales and marketing Niall Geoghegan. "For the hotels we are looking at key provincial cities and London but with the four-star offering it has to be considered carefully as we don’t want to damage the brand." The meetings package is currently in eight of its 12 UK properties and it will roll out to the others later this year. Dedicated Meetings aims to offer a consistent product in all hotels. This includes natural light in meeting rooms, similar décor, central reservation and ISDN lines. "Currently up to 20% of our business comes from the meetings industry," said Geoghegan. "But we have singled this out as a huge growth area and we will continue to invest in it. We have all been affected by 11 September but we are putting facilities in place for when the industry upturn comes."

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