Booking agent fuses divisions to expand offer

UK booking agent First Option has combined its conference and event divisions to strengthen its overall offer to clients. Previously the events team handled the accommodation requirements for major events out of its London office, while the conference division in Stockport handled meeting room requirements, as well as helping organise entertainment, incentives and partner programmes. Both divisions now operate out of the Stockport office and Kevin Wayt will be heading up the company as chief operating officer. "We wanted to consolidate our resources and operate from Stockport as this is a more central location for the whole country than London is," said operations director Jan Cearns. "We cross-train our staff to know all aspects of the business so the consolidation is supported by an experienced team." The objective of the service is to release the event organiser from accommodation and venue booking and allow them to concentrate on other aspects. The new 12-strong team is supplemented by a dedicated sales manager for events and another for conferences. First Option’s key areas of business include hotel, conference and travel reservations, in addition to providing clients with a range of leisure options.

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