Germany flags up trade shows

The German National Tourist Office has chosen the theme of trade fairs and events as the main thrust of its promotional campaign for 2003. The tourist office’s marketing activities will be aimed at those delegates combining a meeting with an incentive element, and a brochure targeting event organisers will be published later this year. To kick off the campaign, the theme will officially be launched at the NTO’s biannual workshop, the Germany Travel Show, to be held on 6 June in London.

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