Cardiff bureau grabs £23m of conferences

Cardiff Conference Bureau has secured events worth more than £23m to the Welsh capital this year and is looking to boost this further with a number of marketing activities targeted towards conference buyers. Head of the bureau Bernard Owen confirmed 26 conferences would be taking place with total delegate numbers exceeding 18,000, a 5% increase over the previous year. “We have been capitalising on the success of the Millennium Stadium,” he said. “The top 500 companies in the UK are holding corporate hospitality events there and while these delegates may not have visited Cardiff in five or ten years, they’re now seeing what the city can offer the C&I buyer.” In addition, there has been an explosion in hotel development over the last 18 months, according to Owen. “Cardiff’s hotel room capacity alone has increased by 26% and prices are 10-12% lower than they are in many UK cities,” he said. The bureau is planning a second fam trip for conference organisers in April, following the first in November last year, organised in conjunction with the Cardiff Hoteliers Association, for 17 buyers. Three bookings were made as a result of this fam trip, bringing £1m to the city. There is a possibility of future conference venues, yet Owen reiterated there is nothing confirmed to date and any plans they do have will not be announced until 2003. “Even then they won’t be ready for a few years after,” Owen admitted. “However, Cardiff is on a high at the moment, especially as we are going to the market with a stronger brand.”

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
London calling: A look at what's new and forthcoming in the capital

London calling: A look at what's new and forthcoming in the capital

Hotels, venues and activities that should be on your radar for future London-based events.

Double acquisition for Gray Dawes Group

Double acquisition for Gray Dawes Group

Acquisitions include INC. Travel Group's corporate and marine businesses and the purchase of VIP Leisure Travel Ltd.

Love is in the air for one in seven event attendees, report claims

Love is in the air for one in seven event attendees, report claims

Research by Cvent and Edelman Intelligence finds 14% have met a significant other at a B2B event.

The advantages of being a second tier city

The advantages of being a second tier city

There are benefits to not being the capital, says Bas Schot, head of congresses and events at the Hague Convention Bureau.

What to do if a disgruntled event attendee threatens legal action

What to do if a disgruntled event attendee threatens legal action

Keystone Law's James O'Flinn discusses your options and how to prevent this happening in the first place.

Speakers announced for C&IT Northern Forum

Speakers announced for C&IT Northern Forum

New event takes place between 25-26 April at ACC Liverpool, with inspiring sessions from industry leaders.

Why personalisation is the key to measuring an event's success

Why personalisation is the key to measuring an event's success

Mike Leeson, general manager Europe at ETM, explains why ROE may be a better measurement than ROI.

Oman to welcome IGRC in 2020

Oman to welcome IGRC in 2020

Sultanate to host the International Gas Union's 16th International Gas Research Conference at the Oman Convention & Exhibition Centre.

Events company faces legal action from makers of video game Fortnite

Events company faces legal action from makers of video game Fortnite

Epic Games issues claim against Exciting Events after widely criticised event in Norwich.

Diary of a delegate: Beautiful Bergen

Diary of a delegate: Beautiful Bergen

A three-day account of the C&IT A-List FAM trip, in partnership with Visit Norway.

LATEST JOBS